Born Peretz Rosenbaum in Brooklyn, I became America's most influential corporate designer. My identities for IBM, UPS, ABC, and Westinghouse remain powerful decades later.
I introduced geometric simplicity and systematic thinking to corporate identity. The eight-bar IBM logo exemplifies my philosophy—instant recognition through mathematical precision.
For thirty years, I taught at Yale University. My book Thoughts on Design established the theoretical foundation for modern graphic design education.
"Don't try to be original, just try to be good." This philosophy elevated commercial art to strategic communication.
I proved design excellence drives business results through clarity, simplicity, and systematic thinking.
Work Experience
2019 - 2022, San Francisco, CA
2017 - 2019, San Francisco, Austin, TX
Education
2014-2017, Austin, TX
Master of Fine Arts in Digital Design at University of Texas at Austin
2011-2014, San Marcos, TX
Bachelor of Arts in Graphic Design at Texas State University
Dit is een test event
BECOMING
Explore human becoming beyond fixed indentities, predefined paths and inherited structures.
On the internet
Theme Submit
The most minimal and flexible Ghost theme
MBS, Singapore
Launch Rand Theme
Minimal & Flexible Ghost theme
“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”
“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”
Marcus Rivera, Tech Writer
"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."
Emma Thompson, Freelance Consultant
The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.
David Park, Course Creator
Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.
Lisa Rodriguez, Travel Blogger
Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.
James Mitchell, Startup Founder
"Het Nomad Fellows programma heeft mijn kijk op leiderschap compleet veranderd. Ik ben nu in staat om vanuit mijn kern te leiden."
"De reis naar Marokko was een keerpunt. Ik ontdekte dat echte verandering begint met de moed om jezelf te kennen."
"Nomad Fellows leerde mij dat globaal denken begint met lokale actie. Ik ben nu een betere leider in mijn gemeenschap."
— Amira, Graduate Nomad Fellow
